Hongguang Lighting Huang Liangwei: Walking the Practitioner (Figure)


Hongguang Lighting, which is known for its R&D and production capabilities, has a unique brand image that has left a deep impression on many businesses. Recently, Hongguang took the opportunity to force the terminal, intending to bravely and gallop, giving the outside world a new image of “marketing macro”.

At the Hongguang production base, the reporter saw the general manager of Huang Liangwei who had just returned from a business trip. Huang Liangyan said with excitement that the market inspection gave him a strong shock. Although Hongguang's marketing has achieved initial results, it is not time for me to wait for it to catch up.


Serenity and focus on Zhiyuan

Hongguang products cover kitchen and bathroom lights, mirror headlights, aluminum acrylic lamps, wood acrylic lamps, dining chandeliers, etc. The development and innovation of aluminum acrylic lamps once led the industry trend, and Hongguang products have always become A model that peers follow suit. "To treat a brand with a quiet heart, I believe that the road of Hongguang brand will shine in the light." Huang Liangxuan said. He admits that Hongguang has entered the stage of the marketing strategy.






Quality + long-term smooth logistics channels

After seven years of hard work, Hongguang finally accumulated a lot of money. After the establishment of the Henan Logistics Operation Center in July this year, the Central Plains marketing strategy was directed at the second and third-tier cities, such as Hunan, Hubei, Liaoning, Zhejiang, Jiangsu, Sichuan, Hebei, Jiangxi, Heilongjiang. The center also did its utmost to write down the splendid chapter of the Hongguang terminal market.

Huang Liangwei revealed that Hongguang's Shandong operation center triggered several powerful businesses to compete for the competition. After several considerations by the company, it finally took the “new glory”. Zhao Haiyuan, a new glory, is a refined and savvy student with a strong language and advanced management philosophy and rich experience in logistics operations. This is one of the reasons why Huang Guangjun, the general manager of Hongguang, chose a new glory. The exhibition hall of the Shandong Operation Center has been under construction and is under the standard of Hongguang. Huang Liangxuan said that Hongguang should unify its image in Qilu and let Hongguang brand stand in Shandong and take root in Shandong.

"Army and horses move, grain and grass." A tough commando team created by the company and logistics has developed more than ten customers in just one week. Many merchants have also thrown olive branches to Hongguang. Huang Liangxuan firmly said: "In addition to the influence of Zhao in Shandong, Hongguang has unlimited prospects! Hongguang wants to build a high-quality and long-term logistics operation center, so as to gather the power of the terminal and polish the Hongguang brand."

Huang Liangjun revealed that when the Shandong Operation Center opened, the company and the operation center will jointly operate the “Hongguang Brand Promotion Conference” and invite all the heroes to jointly look forward to the bright future of Hongguang. He said: "Hongguang is not my own business, but a common cause for everyone. As witnesses, participants and beneficiaries of Hongguang's development, I hope that all enterprises and people associated with Hongguang can share the glory and glory with Hongguang. A total of. It is reported that Hongguang's construction of more than a dozen model projects in the country is also in full swing.

True feelings, hand in hand, customers, well-known merchants

During the National Day, Hongguang launched the “Buy Hongguang Products, Send Peace Gifts” campaign, and opened the lighting industry to join hands with China Ping An Insurance Company to win the praise of the outside world. Giving back to the society is the promise that Huang Liangzhen made when he started his business. Today, it has already melted into the hearts of Hongguang people, and integrity can be learned.

As an outstanding representative of lighting dealers, Mr. Wu Yunhua of Changzhou Hualong Lighting has a convincing voice to the lighting manufacturers. He said that Hualong and Hongguang experienced cooperation, separation, and then reunion, not only showed the strength and atmosphere of Hongguang, Huang Liangyi's strategic vision and personal charm also deeply convinced him. I believe that the cooperation between Hualong and Hongguang must be a win-win situation.

The great work of the grand plan, the light of the future, Hongguang is the practitioner of faltering.
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